Streaming Media

Additional Streaming Media

Files

Download

Download Full Text (128 KB)

Download Nichols speaks about the Valentine Portable typewriter and case. (1.6 MB)

Download Schapira speaks about the Valentine portable typewriter and case. (1.3 MB)

Description

Introduced on Valentine’s Day with a flurry of advertising, the Olivetti Company’s bright-red portable typewriter was an instant sensation of the Pop Art movement. Ettore Sottsass and Perry King designed valentine to be the “anti-machine machine,” meaning that it functioned as a typewriter but also had a humanized quality lacking in most office equipment. Sottsass noted that his seductive red typewriter was for use “in any place except an office … rather to keep amateur poets company on quiet Sundays.” To further differentiate valentine from workaday equipment, Sottsass’s early designs lacked both uppercase type and the bell signaling the end of a typewritten line. Understandably, Olivetti manufactured the typewriter with these necessary features, but the lowercase “v” in the logo above the keyboard recalls the designer’s original intention. 1969

Publication Date

6-24-2014

Publisher

RISD Museum

City

Providence, Rhode Island

Keywords

Rhode Island School of Design Museum; typewriter

Disciplines

Industrial and Product Design

Valentine Portable Typewriter and Case

Share

COinS
 
 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.