Date of Award

Spring 5-30-2016

Document Type

Thesis

Degree Name

Master of Fine Arts (MFA)

Department

Graphic Design

First Advisor

Clement Valla

Second Advisor

Paul Soulellis

Third Advisor

Andrew Sloat

Abstract

Rapid Response is a design practice that responds to the accelerating speed of consumption. It holds a reflective and responsive mirror to our culture of overconsumption. With an informed critical eye and kleptocratic hand, I consume, sample, and render the visual energy of commerce and respond directly in the stream on available platforms and on a number of scales.

Central to this research-based practice is a desire to expand discourse. Through a close examination of commercial language, the visual techniques of corporate branding, and the aesthetic narratives of commercial spaces, I study the persuasive forces of advertising, subvert the myths, and enact a counter-tactic against the absurdities of creative production in free market cultures. My practice inhabits both the studio and the classroom, as well as events and workshops to produce spaces of response.

A methodology of response is reflected in both the work I produce and the scenarios I create; for myself and others. The agenda of my practice privileges speed and momentum. I encourage the utilization of design tools to toward a performative critical response to the environment and moment designers inhabit today.

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

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