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Abstract

Although totally overlooked by mainstream aesthetic theory, various paths were nevertheless left open for addressing everyday aesthetics, a natural yet surprisingly controversial topic. Why they were never taken until recently, when the theme of everyday aesthetics is now becoming fashionable, can be explained not only by the obvious fact of philosophical aesthetics’ restrictive focal point on art but, among other reasons, by a kind of fetishism that demands an object of recognized value for legitimating an aesthetic inquiry. This new popularity entails, however, certain theoretical risks such as clinging to traditional art-centric and beauty-centric categories to explain the everyday and borrowing their concepts uncritically. In this paper I will examine some of these paths and risks with special emphasis on current events which exude aesthetics throughout their pores and require attention from this discipline.

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